Portfolio Details
Credit Card Product Strategy Insights – Mitron Bank
Project information
- Category: Power BI
- Client: Mitron Bank
- Tools Used: Power BI, DAX, Excel
- Key Features: Interactive dashboards, cohort analysis, KPI tracking, strategic recommendations to Mitron Bank
- Project date: 11 May, 2023
- Project URL: Report Link
Mitron Bank Report
As part of Mitron Bank's initiative to expand its product offerings through a new line of credit cards, I developed a comprehensive Power BI report to support the Product Strategy Team. The dashboard delivers key insights into customer demographics, spending behavior, risk profiles, and market segmentation to guide data-driven decision-making. The report includes interactive visualizations, trend analysis, and scenario-based forecasting to assist in identifying target customer segments and optimizing credit card features.