Portfolio Details

Credit Card Product Strategy Insights – Mitron Bank

Project information

  • Category: Power BI
  • Client: Mitron Bank
  • Tools Used: Power BI, DAX, Excel
  • Key Features: Interactive dashboards, cohort analysis, KPI tracking, strategic recommendations to Mitron Bank
  • Project date: 11 May, 2023
  • Project URL: Report Link

Mitron Bank Report

As part of Mitron Bank's initiative to expand its product offerings through a new line of credit cards, I developed a comprehensive Power BI report to support the Product Strategy Team. The dashboard delivers key insights into customer demographics, spending behavior, risk profiles, and market segmentation to guide data-driven decision-making. The report includes interactive visualizations, trend analysis, and scenario-based forecasting to assist in identifying target customer segments and optimizing credit card features.