Portfolio Details
Marketing Dashboard
Project information
- Category: Digital Marketing Analytics
- Client: Clothing Store/Fashion Retail
- Tools Used: Power BI, Digital Marketing Analytics, Campaign Tracking, Performance Metrics, Data Visualization
- Key Features: Multi-campaign performance tracking, revenue analytics ($198,206K total), conversion rate monitoring (20.17%), customer acquisition metrics, channel effectiveness analysis, ROI measurement, real-time campaign optimization
- Project date: 2024-2025
- Project URL: Report Link
Marketing Dashboard
Developed a comprehensive marketing dashboard for a clothing store's digital marketing campaigns. The system tracks key performance indicators including total revenue ($198,206K), conversion rates (20.17%), and campaign effectiveness across multiple channels. The dashboard provides insights into customer acquisition costs, marketing ROI, and campaign performance metrics to help optimize digital marketing strategies. It enables data-driven decision making for budget allocation, campaign targeting, and identifies opportunities for marketing optimization across various digital channels and customer segments.